Blog by Sumana Harihareswara, Changeset founder
Lane, W. Ronald, and Thomas Russell. Advertising: A Framework. p. 265. The word "slogan" comes from the Gaelic, slugh gairm, for "battle cry."
I just conversed with my sister and lent her: One-L by Scott Turow, Beggars in Spain by Nancy Kress, Waiting by Ha Jin, and a book of graphic --that is, comic-book style-- retellings of various …
I used to read a Calvin and Hobbes every day, off calvinandhobbes.com. But that habit lapsed, and today I read some Watterston for the first time in months (not counting the strips that I see …
Mixed-up bookshelves: at one Thanksgiving shindig I attended today, I saw Moby Dick next to The Illustrated Adventures of Sherlock Holmes next to The Days Are Just Packed! I got through half of the Watterston …
I'm reading a heck of a lot on persuasion for my paper in political psychology. Peter Wright, summarizing an experiment in "Cognitive Responses to Mass Media Advocacy": Adult women were presented either anaudio or print …
I did, in fact, go to bed around 3:40. I stayed up for a tiny bit reading The One Best Way. I really like Kanigel's method, though he gets repetitive in talking about young Taylor's …
I used to have all sorts of theories about the Harry Potter books. I'd talk about how the weakness of the French and the evil of the Germans had to do with World War II, …
I actually own and have sort of started Shirer's classic, The Rise and Fall of the Third Reich, which I bought for a buck at a thrift store next to the S-Mart Foods in Stockton. …
"Oh, now we see the violence inherent in the system!" What a great movie, Holy Grail. Before the film, Robin and I should have done reading for our classes, but instead we talked about books …
My current fun-book is Robert Kanigel's The One Best Way, a biography of Frederick W. Taylor. An offhanded remark about transcendentalists seized me -- what's the name of the transcendentalist journal that Emerson started? Ah, …